Pure gold is an extremely soft metal and can be difficult to work with for jewelers and other metalworkers. In order for the jewelry to keep its shape and resist scratches, pure gold is mixed with minute amounts of other metals. This process is called alloying the gold, and makes it much more durable, and also gives it a distinctive tint depending on the alloy metal used. White gold, for example, is created by mixing pure gold with nickel and then plating it in rhodium for a more brilliant shine and silver color.
There is no such thing as pure rose gold: The pink tint to rose gold arises from the addition of a copper alloy (which has a redder hue) to pure gold. At 18 karats, rose gold contains 75% pure gold, while 14 karat rose gold only contains 58% pure gold. In general, the deeper the color of rose gold, the more copper it usually contains.
Gold has graced the headdresses of pharaohs, the crowns of royalty and the necks of the elite worldwide since its discovery. While gold has been worn in ornate jewelry and displays of wealth or status for thousands of years, rose gold was first introduced into fashion by Russia in the 19th century.
In more recent history, rose gold made its second debut during the 1920s, during a decade marked by social and artistic opulence. Women chose to break free from societal constraints and truly enjoyed expressing themselves through fashion. Conventional standards for dress fell away as new and luxurious styles came about to meet the demands of empowered women, allowing for more flamboyant jewelry inspired by the vivid colors of the time.
Jewelry designers introduced more rose gold into the market, as it enhances the warmth and femininity of the piece of jewelry. After the Wall Street Crash of 1929, the more subtle Art Nouveau style of jewelry became popular, leading to the decline in rose gold’s use and a greater market emphasis on platinum designs.
Rose gold has emerged once again as a more desirable option for jewelry. In the 21st century, there is less emphasis placed on collective styles, and more on individual personality. At GlamourESQ, we understand that each of our customers is unique and has a personal style to flaunt; that is why we offer so many different options! Those who would like to shop for rose gold jewelry online are encouraged to browse our pink gold collection. For any inquiries, and to find the best prices on the latest jewelry designs, you can also call 800-817-3091.