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Buy White Gold Jewelry Online

Both platinum and white gold are beautiful metals and common amongst wedding bands and other types of jewelry. But before you go and purchase that super-expensive platinum wedding ring, here are some comparisons between white gold and platinum.

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One of the most common things people know in regard to platinum is its cost. Compared to similarly styled and sized pieces of jewelry, platinum will always be more expensive. The biggest reason for the price difference is the scarcity of platinum compared to gold. On a yearly basis, ten times more gold is mined compared to platinum.

Despite platinum being one of the most sought out metals for jewelry, many people would not be able to spot the difference between the platinum and white gold, making white gold a less expansive and just as attractive substitute for platinum in fine jewelry.


White gold is simply yellow gold mixed with various alloys to give it a shiny white finish. Back in the day, one of the most common alloys used was nickel. In the US, nickel is the most common cause of contact rashes.

Today, most white gold is plated with rhodium. Rhodium plating produces a whiter and more reflective finish. It allows those who suffer from nickel allergies to wear white gold now.

Rhodium plating does have one major downfall, however; it wears off. Rhodium plating does not last as long as nickel plating. Both daily use and exposure to chemicals like soap, cleaning products and swimming pool chlorine, can help accelerate the decay. If you buy a white gold piece plated with rhodium, you must take special care to protect it.

Which is Heavier?

You may not think that difference in weight of metals would be significant, but platinum is 20% denser than gold, and the difference is noticeable. For some, the extra weight on a platinum ring has a more luxurious feel. But for others, the lighter weight of white gold is a more comfortable fit for your hand. It all comes down to personal preference.

Which is Better for Wedding Jewelry?

White gold and platinum both make beautiful, durable wedding bands. One isn't really “better” than the other. When it comes to picking a wedding band, it comes down to sentiment and preference. Some people prefer the longer tradition of using gold in weddings bands, while others prefer to use a less traditional material.

If you or the person you are buying for has a nickel allergy, go with the platinum ring just in case. But other than that, both rings make a beautiful choice for a wedding band.

Not only is the perfect place to buy white gold jewelry online, but we also have a great selection of necklaces, earrings, bracelets, rings and sets in sterling silver, white gold, yellow gold and rose gold.

Here at GlamourESQ, our number one goal is to offer you the best and most memorable shopping experience. We strive to provide the highest quality, quantity and spirit of service together with an unparalleled assortment of the finest designer jewelry the world has to offer -- all at incredibly affordable prices! Shop our white gold rings online or give us a call at 800-817-3091.